Designing products, systems, and interfaces.

JILL by JLL

Enterprise Workplace App · JLL, USA

UX and interaction design for JILL — JLL’s AI-powered conversational workplace app. Conceptualised the core UI patterns across all skills: desk reservation, meeting creation, space-finding, and ticket-raising. Resolved the dual interface challenge of voice-first and tap-and-type flows across every feature condition, establishing a pattern architecture designed to scale to complex future capabilities without rebuilding the foundation. Designed the admin console in parallel — user management, skill configuration, integrations, and location settings — to the same pattern logic and evolving roadmap.

JILL plugs into a client’s existing enterprise technology stack and gives every employee a single conversational interface for tasks that previously required navigating multiple systems.

JLL Master UI Flow and Patterns/Components

CCD Loyalty App

Retail Loyalty Platform · Café Coffee Day

Designed the loyalty app for one of India’s largest F&B retail chains, across thousands of stores nationwide. The design addressed the full stack of complexity in a retail-first, mass-market context: elevating visual branding to corporate standards, working within the technical and operational constraints of a distributed retail environment, and designing a UI flow that works for users ranging from rural first-time smartphone users to urban regulars across all age groups. The app earned a 4+ Play Store rating at launch.

Within the first year of national launch, the app contributed double-digit percentages of CCD’s total annual revenue. Over three years, it generated triple-digit crores of incremental revenue.

JLL Master UI Flow and Patterns/Components

funDoo — Conversation Design for UNICEF / YuWaah

Chat-Based Learning Platform · Udhyam Learning Foundation / UNICEF India / YuWaah

Engaged by Udhyam Learning Foundation at the product’s inception to design the foundational conversation architecture for funDoo — a WhatsApp and Facebook Messenger-based learning programme developed in partnership with UNICEF India and YuWaah, targeting young people aged fourteen to twenty-four without access to quality education.

The design challenge had no visual dimension. The medium was chat. The work was conversation design: building the structural frameworks, interaction logic, and content guidelines that would allow a distributed team to produce learning conversations that felt consistent, intelligent, and pedagogically sound — at scale, without a designer in the room for every conversation written.

This meant designing work products rather than screens: conversation templates, writer checklists specifying which kinds of language to use and avoid, flow structures that guided users step by step without feeling prescriptive, and modular conversation units that could be combined, adapted, and extended as the programme grew. The engagement concluded with a full-day handover workshop, presenting the complete conversation design system to the product and content team before they took it forward.

The product subsequently scaled to over one million users across eight countries through UNICEF’s global network.

Shiksha + TopParent

Education Apps for Underserved Audiences
State School Programme · Low-Income Parent Platform

Two engagements, one consistent challenge: designing digital education products for Indian users most UX practice ignores — rural government school teachers, low-income parents in Hindi-speaking households, and first-time smartphone users across age ranges.
For Shiksha, a teacher app deployed across rural state schools, field studies revealed that the most-promoted feature — classroom attendance — had been designed without understanding the actual classroom attendance ritual. Redesigned from that observation outward, then extended across lesson planning, test administration, and report submission.
For TopParent, a free Hindi-language early learning resource for parents of children aged three to eight, the engagement required structural redesign rather than visual refresh — rethinking information architecture and interaction flows for an audience with limited digital literacy accessing the app in their home language. V2’s success generated a V3 with an expanded rewards programme built on the same foundations.

Emergency Feature — JUXT Titan Smartwatch

Wearable UI · Kaha Pte Ltd / Titan Watches

Interaction design for the emergency feature on the JUXT smartwatch range — a first-of-its-kind feature on a consumer wearable with no established UI paradigm or user mental model to build from. Development had already begun on incorrect assumptions; the engagement started with a full review and redesign of the use cases, adding critical scenarios the original specification had missed. The design challenge was psychological as much as it was structural: a feature activated under stress required a UI that was unambiguous, step-by-step, and calm — every noun and verb clarified to eliminate hesitation. Designed additional features including fitness tracking and social interactions for the same platform.